Benefits

Revealing usability issues with real users

Our user tests have many advantages:

  • They are an efficient way of gathering user information and data about a product, in a context approaching reality.
  • They reveal and eliminate user problems regarding projects (existing or in development) that affect your targeted clientele.
  • They assure a higher rate of product success.
  • Testing allows cost reductions related to customer complaints and queries.
  • Tests can be conducted at any stage in a product’s development: for example, as a mock-up, a low-hi prototype or a product that has already been deployed.

Furthermore,

  • Many aspects, impossible to evaluate by other forms of testing, can be measured, such as:
  • 1. User experience and satisfaction
  • 2. Flexibility of processes with different users
  • 3. Mental workload involved in using the system
  • 4. Ease of learning and comprehension of the tasks
  • 5. Ease of navigation and guidance
  • 6. Quality of Information Architecture (structure, content, terminology, etc.)
  • 7. Fluidity and simplicity of interaction

We conduct tests with worldwide participants in various languages with the help of partners around the world. Yu Centrik is the Canadian representative of UXalliance which is an international organization gathering the best user experience firms in the world under a common objective: maintaining consistency and high standards while conducting globalized user experience research.