Yu Centrik

• Analysis
  • Contextual analysis
  • Ethnographic study
  • Task analysis
  • Personas
  • Benchmark
• Design
  • Information architecture
  • Wireframes and scenarios
  • Detailed design
  • User interface guide
• Evaluation
  • Usability evaluation
  • Validation of terminology
  • Design review
  • Satisfaction questionnaire
  • User testing
• Conferences
  • Upcoming training sessions
  • Personalized courses

Analysis

To understand and structure all aspects of the user experience

Analysis is an important phase, because it allows for identification of all of the ways in which a product’s use could affect the user experience.

Our goal is to clearly understand the following factors, and to ensure that they are properly embedded at the design stage:

• Client business strategies and product/project objectives
• Requirements imposed by internal processes and technology
• Users’ needs and expectations
• Tasks to be performed by the product
• Environment in which the product will be used
• Current product performance results (data concerning an existing product)

Our analytical services help to eliminate false assumptions and preconceived notions that might result in the design of an unusable product!

We conduct research with worldwide participants in various languages with the help of partners around the world. Yu Centrik is the Canadian representative of UXalliance which is an international organization gathering the best user experience firms in the world under a common objective: maintaining consistency and high standards while conducting globalized user experience research.