Joëlle Stemp from Yu Centrik, was a presenter at WebEducation, a monthly Quebec government event directed at web analysts, on February 18th. Title of the presentation: “Designing User Experience for the 3 screens” (Web, iTV, Mobile).
Pierre-Alexandre Lapointe, one of Yu Centrik’s UX Directors, recently taught two sessions: one at the University of Montreal, École Polytechnique, on “Designing User Experience for Interactive Television,” and the other at Montreal Business School on “Creating Personas”.
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This year the User Experience Alliance (UXalliance), a global network of leading user research firms, celebrated World Usability Day by unveiling the preliminary findings of the first “Global-Local Monitor” conducted on airline Web sites
The Global-Local Monitor assesses how well a site is localized or adapted to local language and culture. Localization is based on factors such as the proper use of local languages, character sets, weights and measures, currencies, dates and times, and culturally sensitive imagery. In this case, how well an airline’s Web site is localized could measurably impact their customer’s ability to complete travel bookings or find important information. Ultimately it impacts brand perception and sales.
The Global-Local Monitor for airlines drew upon the talents and expertise of over 70 user experience professionals from 17 countries across Asia, Europe and the Americas; this is the broadest systematic localization review ever conducted by user experience professionals. The Global-Local airline monitor involved five local user experience experts in each country, each reviewing the ten Web sites on 30 localization criteria.
The ten Web sites surveyed were those shortlisted for the Skytrax Airline of the Year Award, which annually rates airline performance by more than 16 million air travelers
More about the study on UXalliance website.
Edited by Robert Schumacher, the Handbook of Global User Research is the first book to focus on global user research.
The book collects insight from UX professionals from twenty countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects.
Learn more about this book.
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Montreal, September 24th 2009 – Yu Centrik, an independent firm specialized in usability and user experience, is proud to announce its partnership with UXalliance.
UXalliance is an international organization gathering the best user experience firms in the world under a common objective: maintaining consistency and high standards while conducting globalized user experience research.
Since its inception in 2005, UXalliance has been gaining momentum through more than 250 international projects with its partners, testing 15 000 participants in 20 countries.
We are proud of what we have accomplished so far, and even prouder to promote the UXalliance to our customers and colleagues in Quebec and Canada.
Yu Centrik will act as the sole Canadian representative of UXalliance.
We encourage you to contact us to see a presentation of our services and discuss possibilities for your projects!
Register now and fill out a short questionnaire (less than 5 minutes to complete)!
Building on the success of our second ChitChat evening last year, Yu Centrik is repeating the festivities on Monday May 25th, at 5:30 pm.
Talk over a drink and watch a series of presentations on user experience – each one more interesting than the last!
The principle of the evening is simple:
- Presenters take turns to present a theme (a concept, a method, an idea, a philosophy, a discovery, a new trend).
- The phrase ‘ChitChat’ defines the evening: presenters must demonstrate their concept in exactly 8 minutes, not a second longer. The audience has 7 minutes to express reactions and interact with the presenter.
- Music, videos, demonstrations… a highly interactive experience awaits you!
The actress Sylvie Potvin will be our moderator for the evening, and Montreal musicians from the indie scene will be happy to contribute to the relaxed atmosphere.
Presenters:
1. Joe Malloch and Mike Collicutt (CIRMMT, Schulich School of Music, McGill): “From Real to Virtual: A Comparison of Input Devices for Percussion Tasks.”
2. Marcio Leibovitch (Yu Centrik): “Asphyxiation by information overload”
3. Jay Vidyarthi (Yu Centrik): “The Potential for Technology to Expand Human Communication”
4. David Jacques (Customer Input): “Beyond Product: Service Design and Customer Experience”
Date : Monday 25 May 2009
Time: 17h30
Venue: Ô Patro Vÿs located at 356 Mont-Royal East, one street to the west of St-Denis
RSVP: Admission is free but book your place with Chrystel Black: cblack@yucentrik.ca
View presentations and photos of ChitChat 2008 !
